When it is about promoting science and technology articles, blogs are very effective in reaching a broad audience. The below mentioned easy-to-follow points serve as guidelines to create strong scientific promotional blogs. Since a blog draws attention towards new research or report, writing it not just helps in bringing a new audience to read it but also helps in winning new projects too.
Here are some of the simple tricks and tips to write a good science blog:
Set your target audience
Setting the target audience means clearly defining the purpose of the blog and identifying the readers who would be most interested in it. They will determine the content as well as the language of the blog. A blog can target the scientific audience, which would be the researchers in that field or potential clients if it is an application-oriented article, or the general audience such as journalists, technicians, even politicians for changes in scientific administration.
Set it up on a platform
The platform for the blog should be the next thing to decide. To promote free research papers online, longer posts need to be written, and therefore, a platform like WordPress will work the best. For snippet like posts, Tumblr can also do the work.
Structure your blog
Long blogs are only easy to read and understand when structured well. The structure of the blog should justify the readers’ expectations and guide the readers in a logical flow. Expanding on the title of the article should be the primary point, followed by the content of the blog. What is most important should come first so that the interest of the reader is keen to read further. Short paragraphs, use of subheadings, references and sources links, photos and illustrations are some of the tips to make the article interactive and interesting.
A catchy headline is a must
The first glance of the science and technology articles should always be catchy, and the title makes it one. Adding keywords inside the title work good as an SEO article. Even the descriptive title helps in telling the reader about what they would expect and not get fooled from the false premises.
Use relevant, unique images
Inserting unique images relevant to the text helps in supporting the article in a descriptive and picturesque manner. One can get plenty of ways to find relevant pictures online. Make sure to give credit to the image creator to avoid plagiarism and copyright violations.
Shout it out
After all the necessary things are done, promoting the free research papers online is one of the most important steps in creating visibility and attracting traffic towards it. While social media is a strong medium to promote your well-researched articles and research, posting directly to relevant people on the professional community is a strong way to create visibility.
Brush out the boredom
And if you think the job is done after the promotion of the articles, it is not. Maintaining a blog is one of the most important yet difficult tasks. If you are stuck in the rut of not able to post something catchy and unique often, posting something small is also a good idea. A picture, a relevant video, few words of explanation or some unique observation during the research can be put up to keep the reader’s interest intact.